Popgadget – Personal Tech for Women

Popgaget is a site focused on personal technology from a woman’s perspective and I’m delighted to also be a contributer to the online publication.

The site’s focus should be no surprise to readers considering stores like Home Depot and Lowe’s have begun to offer free DIY classes to women and a recent consumer study revelaed that women are responsible for more than 75% of of tech purchasing decisions in the USA.

It’s refresing to see a smart, savvy, non-pandering approach to women and technology. Maybe the auto industry can learn something from Popgadget.

The Big Three- Search Engine Battle

Microsoft launched their new search interface which looks a lot like Yahoo’s relaunched minimalist search site.

And if it’s true that imitation is the sincerest form of flattery than Google must be blushing because both MSN and Yahoo followed the lead of minimalist search kingpin Google.

More than anything else the changes show that the search engine wars, once forgotten just like the browser wars (oh come on you remember Netscape vs. Explorer!), are back. My bet is still on Google not only because they do a good job at what they do but they actually know what they do. A quick look at the Google website reveals their guiding mission, “to organize the world’s information and make it universally accessible and useful.” This very focused approach to what they do will not tie them to any particular product or technology and has helped them grow from web-based search to a whole suite of products, services, tools, and targeted searches from Froogle and Google News Search to tools like the Google Toolbar, Keyhole (a robust map service they acquired) Google Desktop Search and GMail.
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