Popgadget – Personal Tech for Women

Popgaget is a site focused on personal technology from a woman’s perspective and I’m delighted to also be a contributer to the online publication.

The site’s focus should be no surprise to readers considering stores like Home Depot and Lowe’s have begun to offer free DIY classes to women and a recent consumer study revelaed that women are responsible for more than 75% of of tech purchasing decisions in the USA.

It’s refresing to see a smart, savvy, non-pandering approach to women and technology. Maybe the auto industry can learn something from Popgadget.